Tag: digital

Commercial: Spark Digital

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(Click to watch video)

This was a crazy one, though a bit hard to explain how. If you find that above commercial is somewhat stylistically schizophrenic, then that goes some way in not having to explain a whole lot more. Like many of the works I do, it’s hard to claim substantial ownership, hence the sometimes-lengthy commentary.

I contributed a few sequences to this ad: the hacker-chess-armour-snow globe sequence that starts with Julian Stokoe‘s illustration of the hacker with a computer I put in there. I also did the pinball animation sequence before that.

Another good reason to break down some of my works is that I, myself, take my own work for granted. Before I reviewed the clip, I recalled that the pinball animation was my only contribution. Sure, this reflects the hectic day-to-day work, and my pathetic memory, but it underlines the need to give credit where it is due; less about outward or social recognition, but a true appreciation of what tends to be forgotten or ignored, even by me.

 

Commercial: Toshiba Seriously Japanese 3-poster Ad

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This is a 3-part ad that ran on digital posters. The concept of the ad was simply to use the Japanese origami style of folding. Terry and I worked on this series, with him doing the first two (left and middle), and me doing the third. Terry consolidated all the shading in V-Ray, so that once the rig or animation was complete, they will all, more or less, render the same.

The rigging was, of course, the most complicated bit, along with cutting up the geometry to make it appear to fold. especially in the section I was working on, as it featured lots of round corners, pipe rails, etc. I found it difficult to translate a generator of the design the client wanted to fold like paper. In the end, I wonder if it looked more like a Transformer animation than folding paper.