About a year ago, a client connected with Toyota requested a bid from the company. Part of that request was a edited compilation of the commercial style they were looking for. It was slick; fast-moving, lots of stylised cinematography. We didn’t get it, and for reasons I never usually know. Yet, it was no surprise; nothing in our company reel resembled anything like it.

I thought — it was not a new idea for me — why not take some cuts from the compilation, and recreate it in 3d or something? The simple thought was that at the end of it, new slick material can be put on the reel. I attempted to do this by creating the road forest scene you see above; this was based on one of the scenes in the compilation, though I had put in more detail and brightened things up a bit.

To be honest, this piece is half-baked, as I was soon overrun with other work and didn’t bother to revisit it, mainly because no one else in the company was interested in making new in-house material.

The song is by Graham Hadfield, whose Carbon album I first heard in a Guardian online article on Arctic drilling. Pretty interesting stuff.