Commercial: Massey University (A Perfect Example)

Like the name, this commercial is a near-perfect example of this work thread: minor work that tempts itself to be cast aside for being inconsequential. And yet, added together, everything is given its proper recognition.

I contributed to the library scene in this commercial. The car driving through the library is obviously real (is it? :) ), but the greenscreened car would not have appropriate reflections of the environment. So, I went to the shoot to take HDR spherical panos of the library, where the car was supposed to drive through.

Back in the studio, we were given the car’s (dodgy) CAD data, which I repaired extensively. Using other reference photos of the library, including the footage, I recreated the library to cast proper reflections on the cg car. I matchmoved the footage, and further hand-tracked it for pixel-accuracy, rendered the reflection pass. Leoni comped the final shot.