{"id":612,"date":"2015-11-17T23:59:43","date_gmt":"2015-11-17T23:59:43","guid":{"rendered":"http:\/\/faulknermano.com\/blog\/?p=612"},"modified":"2015-10-27T22:05:05","modified_gmt":"2015-10-27T22:05:05","slug":"commercial-massey-university-a-perfect-example","status":"publish","type":"post","link":"http:\/\/faulknermano.com\/blog\/commercial-massey-university-a-perfect-example\/","title":{"rendered":"Commercial: Massey University (A Perfect Example)"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"2013 Television Commercial: A Perfect Example | Massey University\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/o0IRJZc9rKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Like the name, this commercial is a <em>near-<\/em>perfect example of this <a href=\"http:\/\/faulknermano.com\/blog\/category\/work\/\" target=\"_blank\">work thread<\/a>: minor work that tempts itself to be cast aside for being inconsequential. And yet, added together, everything is given its proper recognition.<\/p>\n<p>I contributed to the library scene in this commercial. The car driving through the library is obviously real (is it? :) ), but the greenscreened car would not have appropriate reflections of the environment. So, I went to the shoot to take HDR spherical panos of the library, where the car was supposed to drive through.<\/p>\n<p>Back in the studio, we were given the car&#8217;s (dodgy) CAD data, which I repaired extensively. Using other reference photos of the library, including the footage, I recreated the library to cast proper reflections on the cg car. I matchmoved the footage, and further hand-tracked it for pixel-accuracy, rendered the reflection pass. Leoni comped the final shot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like the name, this commercial is a near-perfect example of this work thread: minor work that tempts itself to be cast aside for being inconsequential. And yet, added together, everything is given its proper recognition. I contributed to the library scene in this commercial. The car driving through the library is obviously real (is it? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[64],"tags":[136,141,86,135,15,133,140,78,139,138,137,134],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-work","tag-concept-car","tag-hand-track","tag-hdr","tag-library","tag-lightwave","tag-massey","tag-matchmove","tag-nz","tag-pano","tag-spherical","tag-supercar","tag-university"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1gtd2-9S","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":5,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":767,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions\/767"}],"wp:attachment":[{"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/faulknermano.com\/blog\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}